Pet food as it should

be, pure and simple.

Since 2006, Natural Pet Food Group has been redefining the premium pet food market.

We understand that every member of your family deserves the best natural nutrition to enjoy a happy, healthy life.

We are committed to providing nutritious meals for your pets made with the highest quality natural ingredients from New Zealand.

We are proud to lead the way in natural high meat nutrition - delivering your pet the natural energy to truly thrive and enjoy every moment of every day.

New Zealand Made. Naturally Better.

Our ingredients can be traced from the farm gate to your pet’s plate.

We pride ourselves on sourcing our whole food ingredients sustainably from the green pastures of New Zealand.

We have made the most of these natural resources, sourcing free-range meat from happy grass-fed and pasture-raised animals, the finest seafood from sustainable sources, cage-free chicken and eggs, and vegetables grown from fertile soils.

Optimal nutrition from both nature and science.

With our in-house nutritional team, we are paving the way with our world leading nutritional research.

Our core diets are a nutritionally balanced combination of fresh meat, vitamins, minerals, and oils with select products featuring green-lipped mussels, fruit, vegetables, and eggs - carefully combined in our state of the art facilities. Even more important is what we don’t put in - our products are grain, gluten, GMO, dairy, rice, potato, and filler-free.

Our recipes maintain the nutritional goodness of our whole food ingredients while eliminating unnecessary fillers such as grains, cereals, and starches.

Our Promise.

Nothing is more important to us than the quality and safety of your pet’s food. That’s why we will never use anything other than the finest ingredients and set the highest standards in our production methods.

We ensure that all our ingredients are sourced from the human supply chain and our quality exceeds industry standards and all AAFCO requirements. Every batch is thoroughly tested before it leaves our factory.

Naturally Better Nutrition

Our Brands.

Inspired by our beautiful New Zealand environment and guided by world-leading science, K9 Natural and Feline Natural provide the best blends of nature in nutrition for dogs and cats.