Natural Pet Food Group - Pet food as it should be. Pure and Simple

Pet food as it should be.
Pure and Simple.

Since 2006, the Natural Pet Food Group has been redefining the premium pet food market.

We understand that every member of your family deserves the best natural nutrition to enjoy a happy, healthy life.

We are committed to providing nutritious meals for your pets made with the highest quality of natural ingredients from New Zealand. We are proud to lead the way in natural high meat nutrition – delivering your pet the natural energy to truly thrive and enjoy every moment of every day.

NEW ZEALAND MADE. NATURALLY BETTER.

Our ingredients can be traced from the farm gate, to your pet’s plate.

We pride ourselves on sourcing our wholefood ingredients sustainably from the green pastures and pristine oceans of New Zealand. We have made the most of our natural resources; free-range meat from happy grass-fed and pasture raised animals, the finest seafood from sustainable sources, vegetables grown from fertile soil and cage-free chicken.

OUR PROMISE.

Nothing is more important to us than the quality and safety of your pet’s food. That’s why we will never use anything other than the finest ingredients, and set the highest standards in our production methods.

We ensure that all our ingredients are sourced from the human supply chain and our quality exceeds industry standards and all AAFCO requirements. Every batch is thoroughly tested before it leaves our factory.

NATURE + SCIENCE.

With our in-house Nutritional Team we are paving the way with our world leading nutritional research

Every one of our core diets is a nutritionally balanced combination of fresh meat, vitamins, minerals and oils – with select products featuring green-lipped mussels, fruit, vegetables and eggs – carefully combined in our state of the art facilities. Even more important is what we don’t put in – our products are grain, gluten, GMO, dairy, rice, potato and filler free.

Our recipes ensure that all nutritional goodness of our whole food ingredients is maintained, while eliminating unnecessary fillers such as grains, cereals and starches.

Complete & Balanced

Grain & Gluten Free

Grass-Fed, Free-Range

Made in New Zealand

Sustainably Sourced

GMO Free

No Fillers, Gels, or Binders

No Artificial Preservatives, Fillers or Flavours

OUR JOURNEY.

In January 2022 we became Pet Sustainability Coalition’s (PSC) first New Zealand member. We are excited to escalate our sustainability journey with this partnership, and are committed to implementing sustainable business practices that drive a positive impact for the communities and environments where we do business.

The Pet Sustainability Coalition is a North American based non-profit coalition, comprising a global community of pet companies dedicated to creating a more sustainable pet industry. Partnering with PSC, we will assess all our practices to identify and integrate opportunities for an improved environmental and social performance.

OUR BRANDS.

With our global headquarters based in New Zealand, the Natural Pet Food Group has been delivering premium, high meat nutrition to pets across the world since 2006.